Cookie Policy

1. Introduction

This Cookie Policy explains how Fe Trends (“we”, “us” or “our”) uses cookies and similar technologies to collect and store information about your use of our mobile application and website. This policy explains what cookies are, how we use them, the types of cookies we use, the information we collect using cookies, and how that information is used. By using our mobile application or website, you agree to our use of cookies in accordance with this Cookie Policy.

2. What are Cookies?

A cookie is a small text file that a website or mobile application saves on your device when you visit the website or use the application. Cookies are widely used to make websites and applications work more efficiently, as well as to provide information to the owners of the website or application. Cookies are used to recognize your device and improve your user experience. For example, cookies may help us remember your preferences or interests, or to personalize your experience with us.

3. How We Use Cookies

Fe Trends uses cookies to improve the user experience on its Platform. Some of the ways we use cookies include:

1.  To remember user preferences and settings.

2.  To recognize and authenticate users and prevent fraudulent use of user accounts.

3.  To collect and analyze usage data to improve our Platform and services.

4.  To deliver personalized content and advertising.

5.  To provide social media features and to analyze our traffic.

Fe Trends also uses third-party cookies for advertising and analytics. These third-party cookies may be used to track your browsing habits across multiple websites and applications to build a profile of your interests and show you relevant advertisements on and off the Fe Trends Platform.

4. Types of Cookies We Use

1. Necessary cookies

These cookies are essential to enable you to move around our mobile application and website and use its features, such as accessing secure areas of the mobile application or website. Without these cookies, services you have asked for, such as accessing secure areas, cannot be provided.

2. Performance cookies

These cookies collect information about how you use our mobile application and website, such as which pages you visit most often. These cookies do not collect personally identifiable information. The information collected is aggregated and anonymous, and is used to help us improve the performance and functionality of our mobile application and website.

3. Functionality cookies

These cookies allow our mobile application and website to remember choices you make, such as your language or the region you are in, and provide enhanced, more personalized features.

4. Targeting cookies

These cookies are used to deliver advertising that is more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

5. Information We Collect Using Cookies

We may collect information using cookies, including but not limited to:

1.  Your device's IP address

2.  Your browser type and version

3.  The pages you visit on our mobile application or website

4.  The time and date of your visit to our mobile application or website

5.  Your operating system

6.  Your device type

6. How We Use the Information We Collect Using Cookies

We use the information we collect using cookies to:

1.  Improve the performance and functionality of our mobile application and website

2.  Personalize your experience with us

3.  Deliver advertising that is more relevant to you and your interests

4.  Limit the number of times you see an advertisement

5.  Measure the effectiveness of advertising campaigns

7. Third-Party Cookies

We also use third-party cookies on our mobile application and website, such as Google Analytics, to help us analyze how users use our mobile application and website and to provide you with more personalized advertising. These third-party cookies are subject to the privacy policies of the third-party provider.

8. Do Not Track Signals

Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted or whether they even are aware of them. We currently do not take action in response to these signals.

9. Changes to the Cookie Policy

We reserve the right to change this Cookie Policy at any time. If we make any material changes to the Cookie Policy, we will provide notice to you by posting the revised policy on the Service and, if such changes are material, we will provide you with additional notice (such as by adding a statement to the homepages of our websites or by sending you an email notification). You are advised to review this policy periodically for any changes.

10. Your Cookie Choices

You have the right to choose whether or not to accept cookies. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Fe Trends Platform may not function properly if cookies are disabled.

You can also opt-out of receiving targeted advertising from Fe Trends or our third-party advertising partners. To opt-out of targeted advertising, please follow the instructions provided in the relevant advertisement or visit the Digital Advertising Alliance’s opt-out page at http://optout.aboutads.info.

11. Your Consent

By using our mobile application or website, you consent to our use of cookies in accordance with this Cookie Policy. You may withdraw your consent at any time by deleting cookies from your device and changing your device settings.